We’ll give you 21 ads each month (8 new concepts, with 3X video hook variations for each concept) for you to test per month.
These ads opened with a $20 CPA.
Throughout the months we kept testing new ad concepts + ad variations, keeping the clients CPA low even as they scaled their adspend.
We believe that our video has to do 3 things:
As such, our video editing is purposefully carried out with these 3 things in mind.
We make good use of a strong hook – both visually and with the copy.
We use random scene duration lengths, never keeping one scene the same length as another, to keep users engaged
We mix up the position of the text on screen, sometimes it fades in, sometimes it shoots in from the right, sometimes even the amount of text that is shown on screen is different, and so on. This keeps users engaged.
Variation of quick scenes (maybe 1s long) and then long drawn out scenes (3-5s long), again, to keep users engaged and watching.
Use of music to emphasise the copy.
Our selection of the video scenes we use are not just to fill the video but to AMPLIFY the copy that is being spoken at that given time.
In some of the above examples we talk about a baby choking at night, we then show a video of the baby on their front, appearing like they may be suffocating, allowing the viewer to visualize the problem.
Most video editors will just throw in random video scenes to fill the video out as it’s easier to do that, but this is because they haven’t been trained properly in what makes a video convert and they aren’t hold to a high standard.
You can come up with the ideas for the ads, or we can. It’s up to you!
– We’ve personally spent millions of dollars for customers on Facebook, so we know what can work.
– Out of the box thinking (we will come up with ideas even you might not have though of. We’re much more than just ad creators)
We write the copy, or you can.
– Follow different formats (such as AIDA, PAS, etc)
– Target unique angles to provide opportunity to open up new segments of market in Facebook
– Copy is quality-controlled by multiple people
– Copy can be benefit focused, feature focused, transformation focused
– Can write copy based on Gene Schwartz’ 5 stages of awareness
– Can write to problem unaware audiences to expand your market and scale to ice-cold audiences.
We can find content that is already online from places like TikTok and Instagram.
– We hunt around TikTok, Instagram, Youtube, Facebook and anywhere else to find you content.
– We can find relevant scientific studies, authority articles, institutional quotes etc to boost proof on your ads.
– Our team handles this for you end to end. All you have to do is point and shoot. Tell us what the product is, and we’ll handle everything.
We use conversion focused video editing to make your video.
– Video scenes purposefully chosen to amplify copy
– Visual hooks to hook users in during the beginning
– Subtitles, with varying locations, length and style
– Relevant music to invoke feelings
– Mix of speeds (quick cuts, short scenes, long scenes, transitions etc) to keep users engaged and hit their dopamine centers.
– Use of animations, graphics, b-roll, logos, UGC etc
We can emulate any video editing style. If you like a specific brands editing style, just let us know and we can emulate them.
We launched a number of video ads for an affiliate promoting Puravive on Clickbank. Each of these video ads targeted different segments of the market (Moms, 65+ women, 45-65 Men, and others), giving Facebook options of new segments of the market to display the ads to.
We took a store ran purely on bid caps (cost controls) from spending $1k a day to $2k a day the following month.
This is a more normal result, what looks like a small decrease in CPA of $22, that had a big impact on business profitability – doubling net profit from cold customer acquisition for a mature dropshipping store.
Typical Ad Creative Service
Our Klaviyo Agency Framework
Typical Klaviyo Agency Framework…
Our Klaviyo Agency Framework
Typical Klaviyo Agency Framework…
Our Klaviyo Agency Framework
Unfortunately to offer our service as cheap as we do, and maintain quality, we can’t take phone-calls.
If you are running traffic on Meta consistently, then you need new creatives to feed Meta. Then it’s just a case of choosing between:
If you need to jump on lots of calls then our service won ‘t be a fit for you. Or if you need to source custom UGC (influencer outreach etc), our service won’t be a fit for you.
But for every other scenario, it’s a good fit (and our 90% month to month retention rate shows this)
We provide a minimum of 8 ads per month, anything less just isn’t effective.
Finding a winning ad is largely a numbers game. Testing 1 or 2 ads is not enough to find a winner.
Anything. If you provide references to ads you want us to create, we can create them in similar styles.
Yes of course. We can emulate their video editing stlye.
It depends based on the business.
Ads amplify the offer and the business. They don’t turn a bad business into a good business.
If no one wants to buy your product or service, a $50,000 ad won’t change that.
But if people want to buy what you sell, our ads will make them buy.
Some clients we have lowered their CPA from $100 to $80. Some from $70 to $40.
Some we kept CPA the same, but the ads allowed them to 3X their adspend on bid caps (cost controls).
Some ads CPA went UP! But their AOV went up, too, and it went up more than the increase in CPA.
Yes, we can produce as much as you need per month. We can negotiate on a price.
You give your approval on the copy, then on the video ad.
1) If you have any questions, fill out the form below to speak on email to a member of our team.
2) If you have no more questions, you can pay by clicking the link below.
3) You will fill out a form with information about your first set of 8 ads.
4) You will be added to a Slack channel within 24-hours.
5) We start work.